Animation and video are important in the first step of digital marketing because they can effectively capture the attention of the audience and convey a message in an engaging and memorable way. Here are a few reasons why:

Increased Engagement: Video and animation content can capture the audience's attention and keep them engaged with the content. As a result, they are more likely to remember the message and take action.

Visual storytelling: Animated videos can help tell a story in a compelling way, which can help to build an emotional connection with the audience. Video content can also be used to demonstrate a product or service, providing a visual explanation of how it works or how it can benefit the viewer.

Versatility: Animation and video can be used across a variety of digital marketing channels, including social media, websites, email marketing, and more. They can also be repurposed for various purposes such as tutorials, explainer videos, advertisements, and more.

Shareability: Video and animation content can be easily shared on social media platforms, increasing its reach and virality potential.

Overall, the use of animation and video in digital marketing can be a powerful tool to grab the attention of the audience and effectively communicate a message, which can lead to increased engagement and conversion rates.